As with previous versions of the Zune Software, in 4.0 Microsoft limits and hides the  Zune Marketplace from being viewed by those outside of the USA. This is a precautionary measure to ensure the maximum level of Zune goodness is enjoyed by those it was intended for.

A photo of one of the pamphlets handed out at Best Buy’s Zune HD showings reveal that HD movies are indeed coming to the Zune HD and the Zune Marketplace. The Zune Marketplace currently serves TV Shows, Video Podcasts and Music Videos and it looks as though HD Movies will be added to this with the release of Zune Software 4.0.

The news includes photos confirming Zune HD will infact have Apps, four more Zune HD videos and hands-ons, tonnes of news with the Zune HD’s being showed off at Best Buys around America, photos of the Zune HD final packaging and promotional materials and a Zune HD & AV Kit bundle.